保險營銷管理電子書

㈠ 求一個 營銷管理13版菲利普科特勒 的中文版txt格式的電子書要電子書的或者word

營銷管理13版.pdf 文件大小:41.96 M
http://vdisk.weibo.com/s/ueoE5bZ72WMcJ
已上傳至網盤，滿意請採納

㈡ 保險銷售書籍有哪些

《險銷售人員服務技能與口才訓練》熱銷圖書
本書涵蓋了保險銷售人員所必備的基本素質：九大技能——客戶開拓、拜訪准備、接洽准客戶、銷售洽談、設計製作保險計劃書、異議處理、促成簽單、客戶關系管理、售後服務；六大話術——開門話術、寒暄話術、約訪話術、異議處理話術、成交後話術、增員話術。
本書脈絡清晰、通俗易懂、模塊化。
本書適合作為中國保險市場上龐大的保險銷售人員隊伍和保險營銷組訓、講師等培訓人員的良師益友，亦可以作為大中專院校保險營銷專業的學生閱讀參考。
保險銷售員是在區域市場開展保險簽單工作的人員，其工作包括客戶開發、客戶管理、投訴處理等基礎性工作。
銷售人員是保險公司的代表，公司的基本情況和銷售政策都是通過銷售人員向客戶傳遞的。銷售人員在與客戶溝通公司政策時，有的客戶很快就明白並理解了公司的意圖，有的客戶對公司的意圖不了解或者了解但不理解，有的客戶對公司很反感甚至斷絕與公司的合作關系。為什麼會出現這些情況？原因就在於不同的保險銷售人員說的能力不一樣!
在開發客戶的過程中，很多保險銷售人員不管客戶願不願意聽，上門就說一大堆：保險是多麼多麼的好，自己的公司是多麼多麼的優秀，保險能帶來多麼多麼豐厚的利益。其結果卻非常不理想，為什麼呢？原因在於不會聽！
也有許多人認為保險銷售人員入門的門檻不高，只要能說會道就可以成功。當然，這不乏成功的個案。然而，成功者必是用心學習保險銷售技巧和話術的人。
本書編者具備豐富的保險銷售經驗，目前主要從事保險銷售的培訓工作，在工作過程中收集、整理了一套完整的資料，在此編撰成書，以期能幫助有志於保險銷售的朋友。
本書從保險銷售人員的基本素質、服務技能、口才訓練三個角度，進行模塊化的組合，讀者可以針對性地選擇自己所需要閱讀的內容。
基本素質。主要包括儀表儀態、微笑、握手、打電話、遞名片等常用禮儀，保險行業常見的專業術語，從內到外提升個人專業形象素質。
服務技能。主要包括客戶開拓、拜訪准備、接洽准客戶、銷售洽談、設計製作保險計劃書、異議處理、促成簽單、客戶關系管理、售後服務九種技能，其中每種技能後都附有技能測試，供讀者自我測試，所附的小故事·大道理，讓讀者可以輕松閱讀。
口才訓練。首先介紹口才訓練的方法，其次是開門話術、寒暄話術、約訪話術、異議處理話術、成交後話術、增員話術。話術主要採用情景對話的形式，讀者可以像看小話劇一樣輕松地讀完話術，從中得到提升。
本書由靳元主編，在編寫過程中，得到以下人員的幫助和支持：劉珍、楊冬瓊、段青民、柳景章、滕寶紅、趙永秀、邵小雲、朱少軍、匡仲瀟、寧小軍、譚雙可、劉軍、高淑芬、李鋒、李強、趙建學、段水華、林紅藝、林友進、江美亮等。另外，本書參考了相關書籍和行業網站，在此一並表示感謝！
由於編者水平有限，書中不足之處在所難免，希望廣大讀者批評指正。

㈢ 跪求菲利普科特勒的 營銷管理（13、14版都行） 營銷原理等 英文原版電子書 只要英文版謝謝！

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㈣ 菲利普.科特勒《營銷管理》請求電子書

營銷管理
小說作者： 科特勒
科特勒《營銷管理》 第一章市場營銷概述 第二章 企業戰略與營銷管理 第三章 市場營銷環境 第四章 營銷信息系統 第五章 消費者購買行為分析 第六章 組織市場購買行為分析 第七章 市場細分與目標市場 第八章 市場競爭分析 第九章 營銷組合與產品策略 第十章 新產品開發 第十一章 服務產品與服務營銷 第十二章 價格策略 第十三章 渠道策略 第十四章 中間商與物流管理 第十五章 整合營銷傳播 第十六章 銷售管理與直復營銷 第十七章 電子商務與網路營銷 第十八章 客戶關系管理 第十九章 營銷策劃、營銷組織與控制 第二十章 全球營銷
這是下載的地址 http://www.woai.org/book_107565.html 望採納

㈤ 營銷管理（第12版）中文版電子書下載地址

電驢上有第十一版的
要是找不到就用這個吧http://www.verycd.com/topics/146944/
希望可以幫到你。

㈥ 跪求 科特勒《營銷管理》第十三版 中文版電子書，郵箱[email protected],誰能發給我萬分感謝哈

MARKETING MANAGEMENT IN CHINA marketing management ( in the country ) Ⅴ: pass worth 13 designing and managing integrated marketing channels - Lu Taihong Philip Kotler - Philip Kotler - Kevin Lane Keller Kevin Lane Keller - Lu Taihong this chapter Question 1 What is the value network and marketing channels of the system? What is the role of marketing channels? Marketing channels in the design, management, evaluation and adjustment, the company needs to make what decisions? Company should be how to integrate channels and resolve channel conflict? Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-2 this chapter? Marketing channels and value network? Channel design decisions? Channel management decisions? Channel integration channel system?? Philips Electronics marketing in the country: the country's rural distribution channels for innovative marketing: the Dell marketing in country: multinationals in the channel change??? This chapter Case: Amazon Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-3 What is a marketing channel? Marketing channel system is to make the proct or service to organizations for use or consumption in a series of interrelated. Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-4 buyers classification used to buy high-value transactions purchaser preferences varieties purchase involved in high degree of purchaser Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice the Hall 13-5 channel functions as a member???????? collection of information development and dissemination of persuasive communication to reach agreement on price and other terms provides storage for inventory financing risk for the purchaser of the bill to provide supervision of the payment method ownership of the actual transfer process 13-6 Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall marketing channel processes. the real logistics suppliers, transporters, warehouses, manufacturers, transportation, warehouse distributors transporter customer 2. ownership flow supplier manufacturers dealer customers 3 payment stream suppliers bank Manufacturers Bank the dealer bank customer supplier. flow of information suppliers, transporters, warehouses, banks manufacturers, transporters, warehouses, bank dealers, transport, bank customers 5. promotional stream manufacturers advertising agencies advertising agency dealer customers Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall 13-7 consumer goods marketing channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-8 instrial marketing channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-9 marketing channel decisions? marketing channel decisions is one of the most critical decisions facing managers. ? Selected channels to other marketing decisions have a significant impact. Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-10 design marketing channel system analysis of customer demand for the establishment of the main channel of the channel target recognition options to evaluate the main options Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13 - 11 channels of service output bulk / wait / distribution time space convenience the diversity proct support services Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-12 identify the channel options supplier type supplier number of rights and obligations Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-13  between the provider number of exclusive distributors select distribution-intensive distribution Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-14 different channels, value-added and cost comparisons Copyright ? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-15 to select the gains and losses of the company's sales force and manufacturer sales agents Balance Sheet Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-16 channel management decision-making choice of channels, members of the training channels members motivate channel members to evaluate channel members goal is to establish long-term cooperative relationship is profitable for all channel members. Adjust the channel members 13-17 Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall channel strength????? The coercive power rewards force the legal force of experts force charisma Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-18 What is channel conflict? ? Channel conflict is the behavior of a channel member to the other channel members fail to achieve its objectives. ? Types of channel conflict? Vertical? Level? Multi channels Type Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-19 channel conflict inconsistencies powers and obligations of the target is not a clear understanding of the differences between providers of manufacturing 's dependence Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-20 management conflicts company through the following measures to manage conflict? ambitions higherpositions interchangeable ? staff level in the different channels ? encourage instry associations internal or between? means of communication, regulation or arbitration measures? seek legal help Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-21 channels integrated with the system? vertical marketing system?? managed? contract type? level marketing system? a feature of the marketing channels of multi-channel marketing system is sustained and there is a drastic change. Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-22 Marketing to discuss which is better?Distribution channels or direct sales channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-23 Case discussion? Innovative marketing: Dell? This chapter Case: Amazon Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-24 Case? marketing in the country: multinational channels change Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-25

㈦ 高分急求，菲利普科特勒的<營銷管理>TXT電子書，下載！！！

http://www.weiphone.com/viewthread.php?tid=269244&extra=page%3D1&frombbs=1
這這里下載，我專門給你發的帖子

㈧ 保險公司的營銷管理崗是做什麼的

1、營銷管理崗是保險業務員和保險公司的過渡點，主要負責對保險業務員的業務督導、政策宣導、業績統計、工資計算等。

2、營銷管理崗有兩種，一種是公司聘用制，也就是保險公司的正式員工，一種是代理制，既是保險業務員又是督導人員。

(8)保險營銷管理電子書擴展閱讀：

營銷管理者的職責：

營銷管理者必備的品質受其應盡職責所制約。一個有效的管理者在營銷過程中要履行的主要職責有下列三項：

（一）制定市場營銷策略

制定市場營銷策略是營銷管理者的首要職責。市場營銷策略是企業未來實現各種特定目標以求自身發展而設計的行動綱領或方案，它涉及到全局性、長遠性和根本性的問題。

營銷管理者要者要在充分研究制約和影響企業營銷活動的各種因素的基礎上，確定營銷活動的方向、中心、重點的發展模式及資源如何配置。

（二）選人用人

營銷過程要求你把各種可以利用的資源和有利條件斗毆組合到營銷策略中，其中最具有價值意義的資源之一是人才。管理者對人才如何使用和開發，決定著營銷戰略目標的實現與否。

㈨ 請問誰有 《市場營銷管理》第十三版和《營銷管理》 第14版·全球版 菲利普·科特勒)的電子書或PDF呢

要電子書，去淘寶買，找關鍵字【普光圖書館】試試，什麼書都有，以前買過，3塊錢一本，現在不知道還在不在。