保险营销管理电子书

㈠ 求一个 营销管理13版菲利普科特勒 的中文版txt格式的电子书要电子书的或者word

营销管理13版.pdf 文件大小:41.96 M
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㈡ 保险销售书籍有哪些

《险销售人员服务技能与口才训练》热销图书
本书涵盖了保险销售人员所必备的基本素质：九大技能——客户开拓、拜访准备、接洽准客户、销售洽谈、设计制作保险计划书、异议处理、促成签单、客户关系管理、售后服务；六大话术——开门话术、寒暄话术、约访话术、异议处理话术、成交后话术、增员话术。
本书脉络清晰、通俗易懂、模块化。
本书适合作为中国保险市场上庞大的保险销售人员队伍和保险营销组训、讲师等培训人员的良师益友，亦可以作为大中专院校保险营销专业的学生阅读参考。
保险销售员是在区域市场开展保险签单工作的人员，其工作包括客户开发、客户管理、投诉处理等基础性工作。
销售人员是保险公司的代表，公司的基本情况和销售政策都是通过销售人员向客户传递的。销售人员在与客户沟通公司政策时，有的客户很快就明白并理解了公司的意图，有的客户对公司的意图不了解或者了解但不理解，有的客户对公司很反感甚至断绝与公司的合作关系。为什么会出现这些情况？原因就在于不同的保险销售人员说的能力不一样!
在开发客户的过程中，很多保险销售人员不管客户愿不愿意听，上门就说一大堆：保险是多么多么的好，自己的公司是多么多么的优秀，保险能带来多么多么丰厚的利益。其结果却非常不理想，为什么呢？原因在于不会听！
也有许多人认为保险销售人员入门的门槛不高，只要能说会道就可以成功。当然，这不乏成功的个案。然而，成功者必是用心学习保险销售技巧和话术的人。
本书编者具备丰富的保险销售经验，目前主要从事保险销售的培训工作，在工作过程中收集、整理了一套完整的资料，在此编撰成书，以期能帮助有志于保险销售的朋友。
本书从保险销售人员的基本素质、服务技能、口才训练三个角度，进行模块化的组合，读者可以针对性地选择自己所需要阅读的内容。
基本素质。主要包括仪表仪态、微笑、握手、打电话、递名片等常用礼仪，保险行业常见的专业术语，从内到外提升个人专业形象素质。
服务技能。主要包括客户开拓、拜访准备、接洽准客户、销售洽谈、设计制作保险计划书、异议处理、促成签单、客户关系管理、售后服务九种技能，其中每种技能后都附有技能测试，供读者自我测试，所附的小故事·大道理，让读者可以轻松阅读。
口才训练。首先介绍口才训练的方法，其次是开门话术、寒暄话术、约访话术、异议处理话术、成交后话术、增员话术。话术主要采用情景对话的形式，读者可以像看小话剧一样轻松地读完话术，从中得到提升。
本书由靳元主编，在编写过程中，得到以下人员的帮助和支持：刘珍、杨冬琼、段青民、柳景章、滕宝红、赵永秀、邵小云、朱少军、匡仲潇、宁小军、谭双可、刘军、高淑芬、李锋、李强、赵建学、段水华、林红艺、林友进、江美亮等。另外，本书参考了相关书籍和行业网站，在此一并表示感谢！
由于编者水平有限，书中不足之处在所难免，希望广大读者批评指正。

㈢ 跪求菲利普科特勒的 营销管理（13、14版都行） 营销原理等 英文原版电子书 只要英文版谢谢！

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㈣ 菲利普.科特勒《营销管理》请求电子书

营销管理
小说作者： 科特勒
科特勒《营销管理》 第一章市场营销概述 第二章 企业战略与营销管理 第三章 市场营销环境 第四章 营销信息系统 第五章 消费者购买行为分析 第六章 组织市场购买行为分析 第七章 市场细分与目标市场 第八章 市场竞争分析 第九章 营销组合与产品策略 第十章 新产品开发 第十一章 服务产品与服务营销 第十二章 价格策略 第十三章 渠道策略 第十四章 中间商与物流管理 第十五章 整合营销传播 第十六章 销售管理与直复营销 第十七章 电子商务与网络营销 第十八章 客户关系管理 第十九章 营销策划、营销组织与控制 第二十章 全球营销
这是下载的地址 http://www.woai.org/book_107565.html 望采纳

㈤ 营销管理（第12版）中文版电子书下载地址

电驴上有第十一版的
要是找不到就用这个吧http://www.verycd.com/topics/146944/
希望可以帮到你。

㈥ 跪求 科特勒《营销管理》第十三版 中文版电子书，邮箱[email protected],谁能发给我万分感谢哈

MARKETING MANAGEMENT IN CHINA marketing management ( in the country ) Ⅴ: pass worth 13 designing and managing integrated marketing channels - Lu Taihong Philip Kotler - Philip Kotler - Kevin Lane Keller Kevin Lane Keller - Lu Taihong this chapter Question 1 What is the value network and marketing channels of the system? What is the role of marketing channels? Marketing channels in the design, management, evaluation and adjustment, the company needs to make what decisions? Company should be how to integrate channels and resolve channel conflict? Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-2 this chapter? Marketing channels and value network? Channel design decisions? Channel management decisions? Channel integration channel system?? Philips Electronics marketing in the country: the country's rural distribution channels for innovative marketing: the Dell marketing in country: multinationals in the channel change??? This chapter Case: Amazon Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-3 What is a marketing channel? Marketing channel system is to make the proct or service to organizations for use or consumption in a series of interrelated. Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-4 buyers classification used to buy high-value transactions purchaser preferences varieties purchase involved in high degree of purchaser Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice the Hall 13-5 channel functions as a member???????? collection of information development and dissemination of persuasive communication to reach agreement on price and other terms provides storage for inventory financing risk for the purchaser of the bill to provide supervision of the payment method ownership of the actual transfer process 13-6 Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall marketing channel processes. the real logistics suppliers, transporters, warehouses, manufacturers, transportation, warehouse distributors transporter customer 2. ownership flow supplier manufacturers dealer customers 3 payment stream suppliers bank Manufacturers Bank the dealer bank customer supplier. flow of information suppliers, transporters, warehouses, banks manufacturers, transporters, warehouses, bank dealers, transport, bank customers 5. promotional stream manufacturers advertising agencies advertising agency dealer customers Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall 13-7 consumer goods marketing channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-8 instrial marketing channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-9 marketing channel decisions? marketing channel decisions is one of the most critical decisions facing managers. ? Selected channels to other marketing decisions have a significant impact. Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-10 design marketing channel system analysis of customer demand for the establishment of the main channel of the channel target recognition options to evaluate the main options Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13 - 11 channels of service output bulk / wait / distribution time space convenience the diversity proct support services Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-12 identify the channel options supplier type supplier number of rights and obligations Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-13  between the provider number of exclusive distributors select distribution-intensive distribution Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-14 different channels, value-added and cost comparisons Copyright ? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-15 to select the gains and losses of the company's sales force and manufacturer sales agents Balance Sheet Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-16 channel management decision-making choice of channels, members of the training channels members motivate channel members to evaluate channel members goal is to establish long-term cooperative relationship is profitable for all channel members. Adjust the channel members 13-17 Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall channel strength????? The coercive power rewards force the legal force of experts force charisma Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-18 What is channel conflict? ? Channel conflict is the behavior of a channel member to the other channel members fail to achieve its objectives. ? Types of channel conflict? Vertical? Level? Multi channels Type Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-19 channel conflict inconsistencies powers and obligations of the target is not a clear understanding of the differences between providers of manufacturing 's dependence Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-20 management conflicts company through the following measures to manage conflict? ambitions higherpositions interchangeable ? staff level in the different channels ? encourage instry associations internal or between? means of communication, regulation or arbitration measures? seek legal help Copyright? 2009 by Pearson Ecation, Inc. Publishing as Prentice Hall 13-21 channels integrated with the system? vertical marketing system?? managed? contract type? level marketing system? a feature of the marketing channels of multi-channel marketing system is sustained and there is a drastic change. Copyright? 2009 Pearson Ecation, Inc. Publishing as Prentice Hall 13-22 Marketing to discuss which is better?Distribution channels or direct sales channels Copyright? 2009 by Pearson Ecation, Inc. Publishing, as Prentice Hall, 13-23 Case discussion? Innovative marketing: Dell? This chapter Case: Amazon Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-24 Case? marketing in the country: multinational channels change Copyright? 2009 Pearson Ecation, Inc. Publishing, as Prentice Hall 13-25

㈦ 高分急求，菲利普科特勒的<营销管理>TXT电子书，下载！！！

http://www.weiphone.com/viewthread.php?tid=269244&extra=page%3D1&frombbs=1
这这里下载，我专门给你发的帖子

㈧ 保险公司的营销管理岗是做什么的

1、营销管理岗是保险业务员和保险公司的过渡点，主要负责对保险业务员的业务督导、政策宣导、业绩统计、工资计算等。

2、营销管理岗有两种，一种是公司聘用制，也就是保险公司的正式员工，一种是代理制，既是保险业务员又是督导人员。

(8)保险营销管理电子书扩展阅读：

营销管理者的职责：

营销管理者必备的品质受其应尽职责所制约。一个有效的管理者在营销过程中要履行的主要职责有下列三项：

（一）制定市场营销策略

制定市场营销策略是营销管理者的首要职责。市场营销策略是企业未来实现各种特定目标以求自身发展而设计的行动纲领或方案，它涉及到全局性、长远性和根本性的问题。

营销管理者要者要在充分研究制约和影响企业营销活动的各种因素的基础上，确定营销活动的方向、中心、重点的发展模式及资源如何配置。

（二）选人用人

营销过程要求你把各种可以利用的资源和有利条件斗殴组合到营销策略中，其中最具有价值意义的资源之一是人才。管理者对人才如何使用和开发，决定着营销战略目标的实现与否。

㈨ 请问谁有 《市场营销管理》第十三版和《营销管理》 第14版·全球版 菲利普·科特勒)的电子书或PDF呢

要电子书，去淘宝买，找关键字【普光图书馆】试试，什么书都有，以前买过，3块钱一本，现在不知道还在不在。